The reader really has to step up to the plate and read a short story.

Many health care providers, particularly physicians in rural and urban areas, are leaving the Government programs because of inadequate reimbursement rates.

Almost certainly, however, the first essential component of social justice is adequate food for all mankind.

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That&#39;s not what the American people want to hear.

I don&#39;t understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don&#39;t care to.

I&#39;ve done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don&#39;t know how to explain what they mean.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn&#39;t speak; it&#39;s just there, and you can advertise it.

Frank Luntz

Quotes by Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

Written By Frank Luntz

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