Usually the recipe for a bestseller is to give people what they want. My challenge is and was: Give them what they do not expect. Be severe with them. The world of media is full of easy answers, wash-and-wear philosophies, instant ecstacies, what-me-worry Epiphanies. Probably readers want a little more.

Save your emotional reservoirs from being hacked by the emotional terrorists.

لا شئ في العالم مثل خطبة جيدة يقدر علي إرباك الجهاز العقلي و إفساد عواطف جمهور غير مدرب علي حيل الخطابة.

Written By Mark Twain

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