... the pictures were designed to soothe without arousing interest – engravings of cows in ponds, deer in streams, dogs in lakes. Wet animals seem to serve some human need.

Then they’re always trying to sell you something. Everything is based on forcing people to buy. If you can’t buy what they’re selling, you’re a zero in the system.

…there was a language in the world that everyone understood, a language the boy had used throughout the time that he was trying to improve things at the shop. It was the language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired.

Written By Paulo Coelho

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