Quotes Donut - As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

As companies compete to embrace customer preferences through finer segmentation,... - W. Chan Kim - Quotes Donut

Written By W. Chan Kim

As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

10 Reads • May 16, 2021