Sometimes complex and difficult moral choices are decided less by reason and by right than by sentiment. Perhaps such decisions are paving stones on the road to Hell; if so, my route is well paved, and the welcoming committee all ready knows my name.

A brand offers a feeling of reassurance when its products are always and everywhere the same.

Aaj jisko tarpaa rahe ho,
Kal uske liye kahi tarap na jao!!

If you can't give the is-ness of a thing give the not-ness of it! The main thing is to hook up, get the wheels turning, sound off. When your brakes jam, try going in reverse. If often works.

Written By Henry Miller

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