The professional study of economics has become ideological brainwashing. It is a defense of the excesses of the capitalist system.

I am what I am,” Ty said. “And what is that?” Ariane asked. “A bartender. Always happy to make new acquaintances.” He nodded at Bard. “Or to provide guests with drinks. Anyone thirsty?

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

Written By Seth Godin

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