The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.

There’s nothing bad about reincarnation per se, it’s basically a very good system, cost-effective and ecologically friendly.

One can choose to obsess over prescriptive rules, but they have no more to do with human language than the criteria for judging cats at a cat show have to do with mammalian biology.

Written By Steven Pinker

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