Forget words like &#39;hard sell&#39; and &#39;soft sell.&#39; That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you&#39;re saying it like it&#39;s never been said before.

Real threat for humanity are the fertile minds that turn rogue.

Wasn’t it hard that you did so much for children and loved them so deeply and they seemed so indifferent to you in return?

One must let the play happen to one; one must let the mind loose to respond as it will, to receive impressions, to sense rather than know, to gather rather than immediately understand.

Written By Edward Albee

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