Which, then, brings us closer to what we want to communicate: saying what we intend, or trying to say the opposite?

A sharp character—no youth as I feared—a Faubourg Marigny type, Mediterranean, big-nosed, lumpy-jawed, a single stitched-in wrinkle over his eyebrows from just above which there springs up a great pompadour of wiry bronze hair. His face aches with it. He has no use for me at all.

Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.

Written By Gerard Arpey

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