Designers need to focus their attention on the cases where things go wrong, not just on when things work as planned.

Don't ignore his goodness ,if  you  are ignored by someone.

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

To have an identity, you have to believe that other identities equally exist. You need closeness with other people. And how is closeness built? By sharing secrets.

Written By Jonathan Franzen

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