If you want to get your message across, you have to learn how to communicate in someone else’s world.

Unfortunately, our affluent society has also been an effluent society.

In his first year at Intel he met some superstar Russian software designers who worked under contract for the chipmaker, and he realized that they could be an important resource for him.

We always hope for the easy fix: the one simple change that will erase a problem in a stroke. But few things in life work this way. Instead, success requires making a hundred small steps go right - one after the other, no slipups, no goofs, everyone pitching in.

Written By Atul Gawande

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