The key is to get to know people and trust them to be who they are. Instead, we trust people to be who we want them to be - and when they&#39;re not, we cry.

The one who can make you WINNER is only U...

My god, it is you I fear. I have written you a letter. Take pity on me. The heart of my god: have it given back to me.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

Written By Donald A. Norman

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