It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

such a strange look of repugnance and horror

I want to tear myself from this place, from this reality, rise up like a cloud and float away, melt into this humid summer night and dissolve somewhere far, over the hills. But I am here, my legs blocks of concrete, my lungs empty of air, my throat burning. There will be no floating away.

Being interesting has been replaced by being identifiable.

Written By Chuck Klosterman

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