Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.

Anxiety, the next gumption trap, is sort of the opposite of ego. You're so sure you'll do everything wrong you're afraid to do anything at all. Often this, rather than "laziness" is the real reason you find it hard to get started

Problems of the heart always bruised the soul.

certain: You absolutely cannot make a series of good decisions without first confronting the brutal facts. The good-to-great companies operated

Written By James C. Collins

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